No Excuses. Use Proper Project Management for Marketing Campaigns Too! EPM Live Makes It Easy.

At EPM Live we like to think outside of the box when it comes to the ability Enterprise Project Management. Who needs multiple systems when you can configure the right software to be an all in one work management solution for your entire organization. Project Management solutions are not only for large-scale technical, construction, and manufacturing projects, they’re also a necessity for marketing campaigns, big and small.  Essentially all projects have the same basic management needs; optimization of time, cost and resource alignment. You may have heard the excuse with regards to the management of a marketing campaign; “It’s only a small project, it’s not worth the time and effort of putting together a project plan. We can just use a spreadsheet”. However, this approach carries great risks.  The ability to complete a marketing campaign on schedule, within budget, and with fair resource allocation, necessitates careful project planning.

Successful marketing campaign execution requires:

  • Estimating team work efforts accurately and recognizing dependencies
  • Managing scope change through analysis, options, opportunity costs/trade-offs, and formal communications with the stakeholders
  • Anticipating risks and devising contingency plans to manage them
  • Meeting project financial targets
  • Reporting project status accurately, transparently, and in a timely manner
  • Creating open channels of communication and ongoing collaboration
  • Administering basic project tasks such as project setup and status reports

EPM Live Enterprise Project Management solutions ensure that work is delivered within the established timeframe and to a high standard. EPM Live Project Software makes it easy to setup and execute effective project management for any project- yes, even the small marketing campaigns. EPM Live provides easy-to-use planning tools, document management, collaboration tools, reporting, and other PPM essentials that are created in minutes and immediately available for sharing amongst team members and stakeholders.

It’s actually pretty simple to get started.  We set up all of our marketing projects including events, campaigns, email and internet marketing, etc. within EPM Live and modified the data points (on our own without the need for a technical guru) to reflect the data we needed to see. 

 

 

 

 

 

 

 

 

 

 

 

After they were all entered, we created our cost categories and began to enter estimated cost for all projects.  We were able to establish resource plans as well as cost plans for the various costs associated to each campaign.  Although I’ve whited out our cost values, you can get an idea of the various cost categories you can create by looking at the graphic below.  On top of that, we were able to create our own cost types (budget, forecast and actuals) to be able to track against moving forward. 

 

 

 

 

 

 

 

 

 

 

 

 

Next step, detailed project schedules!  We created our schedules in Microsoft Project and published them to EPM Live using the EPM Live Project Publisher.  What a cinch!  Now we have our projects, cost plans and schedules on in one centralized location!  For our less complex schedules we used EPM Live’s online planner.  Once we had all of our project data entered we then leveraged EPM Live’s Outlook Publisher to publish our EPM Live tasks to Outlook so that we could work directly from there.  Now we have the choice to go to the “my work” view within EPM Live as seen below…… 

 

 

 

 

 

 

 

 

 

 

or simply navigate to our Outlook task list and access and status our tasks directly from there. 

 

 

 

 

 

 

 

 

 

 

 

 

 

So as you can see, managing marketing campaigns in a Project Management Tool has never been easier! 

EPM Live offers three editions of our Project Management solution to meet the needs of every organization. Easily deployed online or on-premise, EPM Live will give your team the tools they need to create efficiencies and empower resources to work smart and get more work done.

With EPM Live there are no more excuses to not use proper project management techniques for your organization’s marketing campaign. Get started today with a Free Trial!